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Resourcing to brands has a comfort appeal. If you like to eat at McDonald’s, you know you’ll get the same fries anywhere in the world (theoretically). If you like to drink Coca-Cola, you’ll know it tastes the same in any country (theoretically). Even if there are differences,...
Second class lives: a Peugeot 208 is not the same in Europe and in Latin America
Second class lives: a Peugeot 208 is not the same in Europe and in Latin America
