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When Leo Burnett Argentina created the “Manual del Buen Uso” for Fiat last year, it received a prize from the Argentinian advertizers’ association. It could translate into “Good Use Manual” and it was considered a funny piece of Public Relations with customers. The...
Fiat finds out that the world is losing its sense of humor. With a prankster owner's manual
Fiat finds out that the world is losing its sense of humor. With a prankster owner's manual
